Before you answer that question, here’s a little trivia for you first. Did you know the total daily circulation of newspapers alone fell from 2004’s 54 million to 2018’s 28 million? Did you also know Facebook was launched in 2004? A strong marketing channel that not only kept millions of Americans updated daily… …but also…
Category Archives: Blog
While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs traditional marketing? For many businesses, reaching the right “marketing” decision is not easy,…
Sales funnels, click funnels, ad funnels, inbound marketing funnels… What is this stuff and why do you need it? The answer can be quite confusing because people use the word “funnel” in too many ways. Some people use the word “funnel” to refer to their website or a set of landing pages. Some people use…
Raise your hand if you have ever wondered about the purpose of a blog for your business. “I have a business website, and new leads can find me through my Facebook ad campaigns. Why do I even need a blog?” sounds familiar? Before we answer that question, let’s take a look at some interesting facts….
Answering the loaded question: Which Social Media Should I Use? Every business wants to find ways to improve its visibility in the online marketplace. Social media marketing is an effective way to stay relevant in the busy online world while putting your brand in front of new audiences. So the question is no longer about…
For the uninitiated, an online reputation management strategy (or ORM) is all about controlling what others see when they search for your business online. Some people think that ORM is about social media monitoring. Others think that it has something to do with public relations management. But in reality, ORM has everything to do with…
Social media marketing on Facebook is on the rise. Despite pretty much being the birthplace of social media marketing, Facebook has retained its spot as a top contender. With more daily visitors than any other social media platform. With over two billion active users, every type of audience is present on Facebook, your potential customers…
Looking for the best brands on social media to spice up your marketing strategy? Social media marketing might seem scary. After all, there are so many different social platforms–from Pinterest to… …Facebook to Twitter–and there are so many guidelines to remember for each one! As a busy business owner, you might not have time to…
Pinterest Marketing: The Only Guide You Need to Make It Work When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc. The reason these social networks are popular amongst marketers is because they work. However, if you can think out of the box…
Around 75% of new customers now meet local businesses first online, not through TV commercials, on the radio or through other means. This demonstrates a tremendous cultural shift. How are your target customers finding businesses like yours and making buying decisions today? It exemplifies why going digital in your small business advertising efforts is the…