But is it officially official this time, or will it get axed again in a few hours? Vote now! | Image: Twitter
Okay, so Twitter broke its own verification system by making the blue check — previously a signal that the account had provided information about its owner’s identity — available for purchase. Yesterday, which is approximately a month ago in Elon Musk time, a solution rolled out: gray checks that indicated that the account was official. By the end of the day, those checks had been rolled back.
Got all that? Great. After a great deal of impersonation, hoaxing, and other brand-unsafe behavior from the newly-purchased blue checks, the gray “official” checks are back.
Brands such as Coca-Cola, Twitter, Wired, and Ars Technica have the new-old gray checks (but not @Verge, which is, we promise, our real one, unlike this impostor account). This…