Tumblr’s post interface. | Photograph: Amelia Krales
Tumblr is adding a new filtering feature called “community labels.” Contrary to speculation from some users, Tumblr’s parent company, Automattic, says its broader rules haven’t changed so far — but the feature might lay the groundwork for a more liberal moderation policy.
Community labels, announced yesterday, make the site’s moderation tools more granular. Tumblr is asking users to tag posts that depict or reference three categories of content: drug and alcohol addiction, violence “similar to what you might see in an age-restricted movie,” and “sexual themes” including “erotic writing or imagery.” Adding any of them will add a “mature” label to the post. You can also add a “mature” label for anything you think is sensitive but doesn’t…