Jarett Sitter / The Verge
There’s a decent chance you’ve come across Shudu on Instagram. She’s constantly having cool adventures in New York and Paris, she models for some of the biggest fashion brands on the planet, and she has a huge following on Instagram. Oh, and she’s not real. Or at least, she’s not human: Shudu is one of the Diigitals, “the world’s first all digital modeling agency.” And she’s a big part of the future of the creator economy.
For the next three weeks on The Vergecast, we’re going to be exploring new parts of the business of being a creator. We’re going to dig deep on creator funds and how giant pools of platform money change the way those platforms operate. We’re going to look into livestreaming and why everything from shopping to sleeping…