Shutterstock will begin selling AI-generated artwork made using DALL-E in “the coming months.” | Image: Shutterstock
Will AI image generators kill the stock image industry? It’s a question asked by many following the rise of text-to-image AI models in recent years. The answer from the industry’s incumbents, though, is “no” — not if we can start selling AI-generated content first.
Today, stock image giant Shutterstock has announced an extended partnership with OpenAI, which will see the AI lab’s text-to-image model DALL-E 2 directly integrated into Shutterstock “in the coming months.” In addition, Shutterstock is launching a “Contributor Fund” that will reimburse creators when the company sells work to train text-to-image AI models. This follows widespread criticism from artists whose output has been scraped from the web without their consent to create…