15 TikTok Content Ideas for Businesses

A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. If you’re hoping to get in on the action,…

How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout

Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So…

What Is Transformational Leadership? [+ How It Drives Innovation]

Think about the best boss you’ve ever had. What made them great? Were they open to new ideas? Did they lead with humility? Showed empathy when you needed it? If you answered “yes” to any of these questions, this person could be considered a transformational leader. Transformational leaders empower and motivate others to achieve extraordinary…