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Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. To help you…
With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential. While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Discover below ways to increase…
Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations. Not confident in your Excel…
Image: Emojipedia It’s World Emoji Day on Sunday, so that means we’re getting a preview of the emoji that will eventually come to iOS and Android. While designs will vary per platform, Emojipedia has a draft list and sample images for Emoji 15.0. The Unicode Consortium only has 31 draft emoji this year that will…