16 Common Logical Fallacies and How to Spot Them

Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Our guide on logical fallacies will help you build better arguments and identify logical missteps. Jump…

IP Issues for Retail Businesses Advertising in Augmented Reality

With the advent of augmented reality systems, unique opportunities exist for retail businesses. The ability to provide dynamic and layered advertisements can add a new dimension and effectiveness to attracting consumers to a brick-and-mortar retail location. However, a number of intellectual property pitfalls appear to be awaiting those retailers that utilize the emerging augmented reality…