Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]

What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry experts cover that and more below. 1. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B…

Why Consumers Participate in Online Communities [Data & Expert Insight]

Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get…

8 Networking Tips for LGBTQ+ Professionals at Conferences and Events

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Networking is connecting with…

Oxenfree 2 hit by another delay as release date slips to next year

Image: Night School Studio Oxenfree 2: Lost Signals has been delayed to 2023, its developer Night School Studio has announced. “To make Oxenfree II truly special and add more localizations, we’re moving our release window to 2023,” the developer’s statement reads. “Thank you for your patience, support, and understanding. We can’t wait to share the…

To Become Transaction-Ready, Startups Need IP Business Strategists

On the second day of the IPWatchdog LIVE conference held in Dallas, Texas, earlier this month, a panel of experts who advise startups and are passionate about the licensing business model discussed the challenges and opportunities presented by intellectual property. The panelists opened the discussion by describing their experiences with the biggest mistakes startups make…

The Power of Encouragement by Jonathan Hill

Sometimes when folks ask me when I decided to become an author, I think they expect there to be a single ‘ah-ha’ moment where I consciously made the decision to do what I’m doing now. In reality, it’s thousands of little moments in your life adding up and pointing you in that direction.  In looking back and trying to recount those thousand little moments, I am overwhelmed…