Instagram is Taking on BeReal: Do Marketers Need to Care?

Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok. Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll…

The Language of Patents (Part I): Equipping Patent Applications for Pre-and Post-Grant Success

Patents that are expected to protect a company’s most valuable innovations must stake a claim to that innovation and be equipped to defend it. This is because being worthy of patent protection doesn’t guarantee that an application’s claims to an innovation will not be rejected and rights to that innovation jeopardized. A major reason for…

AmazeVR wants to scale its virtual concert platform with $17M funding

AmazeVR, a Los Angeles-based virtual concert platform, said Tuesday it has raised a $17 million funding round to create immersive music experiences through virtual reality (VR) concerts. Like other industries, the entertainment sector was affected by the coronavirus lockdown. Many music artists had to cancel or push back their live events during the pandemic. Some…

Document onboarding startup Flatfile nabs $50M from investors, including Workday

Data cleansing — prepping data for applications like predictive analytics — takes time. In fact, data scientists spend an estimated 60% of their time cleaning and organizing data, according to one recent survey. It’s not just time that’s lost. According to Experian, “dirty data” costs the average business 15% to 25% of their revenue and…

Don’t write off Netflix games just yet – Netflix hasn’t

Netflix is pressing full steam ahead with its lofty mobile gaming ambitions, despite low subscriber engagement in the small library of titles released thus far.  The streaming giant has revealed plans to launch its own internal games studio in a bid to lessen reliance on third-party developers. Based in Finland, the as-yet-unnamed studio will be…