3 app measurement strategies for business growth

Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their mobile apps over the next 12 months.[770168]That’s why we’re introducing new tools to help you more accurately measure cross-platform conversions, strengthen campaign performance with privacy-focused measurement and adapt to shifts…

Anti-vaccine groups avoid Facebook bans by using emojis

Enlarge (credit: Aurich Lawson) Pizza slices, cupcakes, and carrots are just a few emojis that anti-vaccine activists use to speak in code and continue spreading COVID-19 misinformation on Facebook. Bloomberg reported that Facebook moderators have failed to remove posts shared in anti-vaccine groups and on pages that would ordinarily be considered violating content, if not…