Polestar CEO doesn’t want the company’s first e-bike to be a ‘marketing stunt’

Image: Polestar

Polestar is making its own e-bike. In a recent interview with The Verge, Polestar CEO Thomas Ingenlath confirmed that the company was working on a battery-powered two-wheeler along with Sweden’s Allebike, with which it had previously worked on a Polestar-branded nonelectric mountain bike.

But that said, Ingenlath said he is cognizant of how it looks when a company that makes cars strays into the bike lane. “I always hated that marketing stunt of buying a bike and then just putting your brand on it,” Ingenlath said in an interview.

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Ingenlath’s skepticism is warranted. Often, when you hear about car companies releasing their own electric bikes, it’s just a brand licensing deal. Think Jeep’s e-bike, those Hummer bikes from last decade, or…

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