Papa John’s has a new look — see inside the pizza chain’s first redesigned modern restaurants

Papa John’s just released photos of its first redesigned restaurant.
The new design is more modern and open, focusing on the classic red and green palette.
Two locations with the new design are now open in Atlanta, with more to come nationwide.

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Papa John’s announced plans for a full redesign in late 2021.Papa John’s is updating its branding.

Source: Insider

Now, photos of the redesign are available for the first time.
The redesign started with a new logo that’s a visual reflection of the “flexibility” and bold, simple, fun of the chain, Chief Commercial Officer Max Wetzel told Insider in 2021.Papa John’s updated its logo.

Source: Insider

The brand intentionally created both horizontal and vertical stacked versions of the logo to work on signs, TV, and digital assets.Papa John’s is updating the brand
The new custom font was “inspired by the way Papa John’s fresh, never-frozen dough moves and stretches when team members craft pizza,” the company said in a statement.
The new restaurant incorporates the font and logo.
The chain kept its signature red and green colors, and says they’re inspired by ingredients pictured in “larger than life’ photography in restaurants.
Pizza peel lighting elements add “a touch of whimsy to the experience,” Papa John’s told Insider.
Papa John’s is testing self-serve pickup windows next to the register.
They’re designed to enable better contactless ordering, and let customers skip waiting in line.
The interior of the store is white and easy to clean, intended to keep customers focused on the “dough show.”
The kitchen got a redesign, too.
The makeline is now modular, Papa John’s says, to allow different areas to be used for preparing different items depending on need.
The new design will allow workers to prepare pizzas more quickly during peak times, Papa John’s says.
As of 2021, there were around 3,000 different Papa John’s formats around the world, Chief Commercial Officer Max Wetzel told Insider at the time.
Restaurants will eventually be standardized into the new modern design.Papa John’s will redesign its restaurants.
There are now two redesigned locations in Atlanta, with more to come.The pizza chain is updating branding and advertising.

Do you have a story to share about a retail or restaurant chain? Email this reporter at [email protected].

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