Illustration by Alex Castro / The Verge
Netflix currently has a relatively small group of about 2,000 subscribers who it invites to preview upcoming projects and provide feedback about them ahead of release, but that number’s about to grow significantly as the streamer looks to maximize its profits in an increasingly competitive streaming market.
The Wall Street Journal reports that Netflix plans to open up its Preview Club program to “tens of thousands” more subscribers across the globe in order to glean reactions from people that might end up being used to make last-minute tweaks to the streamer’s films and movies ahead of their broader release.
That’s reportedly what happened with Adam McKay’s Don’t Look Up after a small Netflix test audience said that they thought the…