Goldman Sachs is going through a massive transformation under CEO David Solomon

Goldman Sachs CEO David Solomon

Goldman Sachs CEO David Solomon has taken steps to transform the Wall Street bank.
But some of his efforts, including the consumer bank Marcus, have yet to pay off. 
Here’s a look at Goldman’s key initiatives, top power players, and biggest threats. 
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Goldman Sachs is going through a big transformation under David Solomon, the bank’s CEO since 2018, who famously moonlights as an electronic dance music DJ. 

The investment banking powerhouse is trying to diversify its revenue by pushing into new businesses like consumer banking, credit cards, and wealth management. Goldman is also diversifing its physical footprint, opening offices in locations far from the New York City skyline, including Dallas, Tex., and West Palm Beach, Fla.

The effort is not without obstacles, however, and Solomon’s greatest challenge right now appears to balancing growth with declining revenues. The cost of running the bank’s money-losing consumer bank Marcus, for example, has become a lightening-rod issue internally, forcing Solomon to consider switching gears.  

The potential pivot comes as the bank aims to cut staff this year for the first time since the pandemic hit. Wall Street in general is on track for a precipitous decline in M&A and IPOs dealmaking, thanks to rising interest rates and a general economic slowdown. 

Here’s a rundown of other must-know news at Goldman, from struggles at its Marcus consumer bank to its return-to-office push, hires and exits.

Who are the top leaders at Goldman?

Stephanie Cohen, Solomon, Stephen Scherr, and John Waldron.

David Solomon took over in 2018 from long-running CEO LLoyd Blankfein, which has resulted in a new center of gravity when it comes to the power dynamics there. 

Goldman in 2020 created a standalone consumer division that includes its Marcus lending unit as well as its wealth-management and private-banking businesses. Goldman now has four divisions: consumer and wealth management, asset management, investment banking, and global markets. The new setup matches the way Goldman reports financial results, a change the firm made in 2019 to better align with how Solomon wanted investors to think about the firm. 

Stephanie Cohen, who was tapped to lead the consumer bank along with  Tucker York,  had long been considered a rising star at the bank. But in the face of recent questions over Goldman’s spending on the money-losing strategy, John Waldron, Goldman’s president and Solomon’s longtime lieutenant, has taken a more hands-on role

Another Goldman rising star is Julian Salisbury, a soft-spoken Englishman, runs the bank’s growing asset management business.  

In November 2021, Goldman Sachs elevated 643 people to its 2021 class of managing directors, marking its largest class yet. The class was also Goldman’s most diverse yet. It included a 30-year-old black belt, English major who’s opened up about experiencing ‘imposter syndrome’ at work, and former NFL player Justin Tuck.

This year, all eyes will be on Goldman’s new partner class.    

Read more:

How Julian Salisbury’s swift rise at Goldman Sachs vaulted the soft-spoken Brit from the middle office to unlikely CEO contenderInside the rise of Stephanie Cohen, the Goldman Sachs dealmaker leading a make-or-break push to take on Main StreetGoldman Sachs has dropped the names of its largest managing director class in history — and it includes two-time Super Bowl champ and former NY Giants star Justin Tuck. See the full list here.Goldman Sachs’ 2021 managing directors includes a 30-year-old black belt and English major who’s opened up about experiencing ‘imposter syndrome’ at work. Here’s a look at 6 rising stars who made the cut.Goldman Sachs CEO David Solomon is shaking up the bank with his hard-driving style. Here’s what’s pushing a herd of partners to the exits.An exodus is under way at Goldman Sachs. Here’s a running list of all the partners jumping ship and where they’re heading.Here’s our exclusive Goldman Sachs org chart mapping out the hierarchy of top execs

Goldman’s struggles with Marcus

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Marcus offers savings and credit products online and through its app.

Goldman Sachs launched its Marcus unit in 2016. Since then, it’s team up with Apple to launch the popular Apple Card, and has been gearing up to add checking services.

Solomon has predicted revenue of $4 billion by the end of 2024, up from about $1.5 billion currently. But the money-losing unit has come under scrutiny internally and extrernally. David Solomon has pondered a potential retreat from the consumer banking strategy in the face of mouting woes and losses, as Insider’s Dakin Campbell has reported. The bank in August disclosed a probe by the Consumer Financial Protection Bureau into its credit-card practices. And the Federal Reserve has taken up a review of the unit, according to Bloomberg.

Recent Marcus departures include the exits of top Marcus bosses Omer Ismail and David Stark. And JPMorgan has poached the head of product at Marcus to join the bank’s digital and product leadership team for consumer and community banking. Goldman has also brought in new hires, including Peeyush Nahar, an executive at Uber, to head the bank’s consumer business.

Read more:

Goldman Sachs is contemplating a pivot in David Solomon’s consumer banking ambitions

Inside Goldman Sachs CEO David Solomon’s struggles to right his Marcus consumer banking unit

JPMorgan just snagged another MD from Marcus — marking its fourth major hire from Goldman Sachs’ burgeoning consumer bank since JulyGoldman Sachs is ramping up its hiring of social media and influencer marketing pros as it expands to Main StreetGoldman Sachs is changing the name of its Marcus consumer bank to reflect growing appreciation by Main Street for its Wall Street tiesAn AI-powered chatbot for customers helped Goldman Sachs’ Marcus realize ‘massive savings,’ according to a top exec. Here’s how.Goldman Sachs’ Liz Martin, a longtime partner within its trading division, just made the switch to the bank’s consumer business. Here’s why she made the jump.Meet Goldman Sachs’ top 13 execs guiding its digital bank Marcus amidst a leadership shakeup and significant growthBurnout, blown deadlines, and a tech-talent exodus: How Goldman Sachs’ Marcus is struggling to live up to its lofty consumer-banking ambitionsGoldman Sachs is hiring up to 300 engineers in its consumer business after product sprints triggered burnout and a tech exodusGoldman Sachs responded to burnout fears in its consumer division by making evenings and Fridays ‘audio only,’ encouraging staff to go for walks and talk on the phone insteadJPMorgan Chase poached a top Marcus exec along with key hires from Wells Fargo and Google to support a ‘huge agenda’ for digital banking

Goldman’s return-to-office push

Goldman Sachs has asked employees to return to the office 5 days a week

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Despite his efforts to transform Goldman, Solomon is adhereing to tradition in other ways, including by calling workers back to the office five days a week as the coronavirus pandemic lifts. Other large banks, including JPMorgan and Citi, have said they would allow some employees to continue working from home.    

In an effort to get workers back to the office, the company has been tracking employee ID swipes. Meanwhile, some pandemic perks have been pulled, including free gym memberships. While this has frustrated some staffers, the time to kvetch may have passed as layoffs now loom.   

Read more:

Goldman Sachs is tracking ID swipes so it can crack down on employees who are breaking its return-to-office rules. Here’s what happens to those who don’t show up enough.‘Everyone is pissed’: Tensions are rising at Goldman Sachs as the bank says goodbye to a host of pandemic-era perks. The latest to go? Free access to the company gym. Goldman Sachs offices are open. But getting junior bankers to return full time is proving tough.

Goldman’s dealmakers 

Goldman’s investment-banking revenues declined by 41% during the second quarter over the same period last year, prompting Chief Financial Officer Denis Coleman to warn that the bank would be seeking to rein in expenses, including by cutting staff.

Traditionally, Goldman cuts the bottom 5% or so of low performers each year, but halted that tradition during the pandemic as investment banking demand soared to new heights amid a larger dealmaking boom, resulting in increased an industry-wide talent shortage and record bonuses. 

Third-quarter revenue is also expected to be down, despite the bank’s role helping Amazon buy primary-care firm One Medical for $3.9 billion.  

In a sign that investment banking talent still has options, however, Goldman recently lost 11 members of its healthcare team amid complaints about working till 5 a.m. and lower bonuses. 

Read more: 

Meet the bankers behind Amazon’s $4 billion deal for One Medical. The banks could see million-dollar pay days.Goldman Sachs layoffs are just around the corner. Inside the bank’s annual performance review, which helps determines who stays and who goesAn exodus at Goldman Sachs: 11 members of the bank’s healthcare team have left the firm over complaints about working till 5 a.m. and being hit with lower bonusesPorsches, super yachts, and $7 million Manhattan pied-a-terres: Inside the flurry of luxury spending spawned by Wall Street’s record bonus seasonGoldman Sachs is pushing rival bankers to expletive-ridden tirades as it swoops in to win even more blockbuster M&AFrom cross-border M&A to more mega buyouts, top Goldman Sachs bankers map out why the dealmaking boom is just getting startedGoldman Sachs tapped Susie Scher as chairman of its global financing group, plus other changes in investment banking leadershipMeet Kim Posnett, the youngest head of a powerful team inside Goldman Sachs’ investment bank that’s focused on pitching new, innovative ways to get deals doneRead the full memo naming the new co-heads of Goldman Sachs’ tech team as top dealmaker Nick Giovanni exits

Junior bankers in focus

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People enter and exit 200 West Street the Goldman Sachs building in New York.

Junior bankers became a big topic of discussion during the pandemic, starting in the spring of 2021 when the Goldman Sachs’ juniors vented about 100-hour work-weeks. The bank bumped base pay for investment-banking analysts after several other banks raced to increase compensation amid a talent shortage.

The going rate for investment-banking analysts on Wall Street, including Goldman Sachs, is now $110,000 before bonus, up from $85,000 pre-pandemic. But some Goldman juniors say working conditions haven’t necessarily improved, leading to an exodus of talent from the healthcare team.

The complaints come amid a wider call for change across Wall Street by young bankers who want more freedom to shut down their laptops at the end of the day.   

Read more:

An exodus at Goldman Sachs: 11 members of the bank’s healthcare team have left the firm over complaints about working till 5 a.m. and being hit with lower bonusesWall Street banks are raising pay to record levels yet again. Here’s a bank-by-bank rundown of new investment banker salaries, from analysts to MDs.Goldman Sachs polled 1,800 of its Gen Z interns on everything from their thoughts on the workplace to what they’re investing in. Here are 12 key takeaways.A legally blind analyst at Goldman Sachs opens up about his struggle to get to Wall Street and his fight to help other people with disabilities score their dream jobsHere’s what Goldman Sachs says is a typical day in the life of its analysts, from calls with CEOs to eating dinner at your deskApplying for a Goldman Sachs internship next year? Check out 29 leaked slides that reveal everything from what the gig entails to how its asset managers raise money.Goldman Sachs President John Waldron just laid out 3 ways the bank is aiming to win the war on burnout, and they don’t include special bonuses or fancy vacationsHere are 3 ways Goldman Sachs is using automation to drum up new business for investment bankers, from pitch books to ECM data

Goldman’s wealth-management push

Meena Flynn and John Mallory co-head the private wealth business at Goldman Sachs.

Goldman, a firm synonymous with enormous wealth, has in recent years tried to reshape itself as a bank that can count someone with just $1,000 to invest as a client just as it has long done business with large companies and the very wealthy.

It launched Marcus Invest, a robo-advisor with a $1,000 minimum. And it has reorganized how its wealth businesses are situated, creating a new internal consumer and wealth management division. Goldman has some 800 advisors within private wealth globally. 

Read more:

Goldman Sachs’ Ayco unit is a big area of growth for the Wall Street powerhouse. Here’s how it’s upgrading early-career training for financial advisors.Goldman Sachs just hired a Schwab exec who pioneered the broker’s Netflix-style pricing as the bank makes an aggressive push into wealthGoldman Sachs wants to hold onto its richest clients’ kids. The bank’s private wealth heads explain how its Marcus unit is helping them do that.Goldman Sachs execs lay out plans for its new robo-advisor as it takes on fintechs like Wealthfront and Betterment in a fiercely competitive spaceGoldman Sachs is hiring dozens of advisors for the firm’s wealth business, and says it’s getting a boost from companies pushing early retirements and layoffs

Other must-know Goldman news:

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Wall Street firms from Goldman Sachs to Citi are swarming Texas to bring on thousands of tech hires, turning the state into the next big battleground for tech talentInside data-science projects at Goldman Sachs, UBS, and Citi helping bankers do everything from pitch clients to get ahead of activist shareholdersA Goldman Sachs engineer who fled Ukraine opens up about her survivor’s guilt, anger at Russia, and fears for her family’s safety: ‘We end every call with, “I love you”‘Goldman Sachs consumer exec Stephanie Cohen explains why the Wall Street bank just inked a $2.2 billion home-improvement lending dealGoldman Sachs CFO Stephen Scherr, a key architect of the firm’s Marcus consumer bank, is retiringGoldman Sachs expects its lending business to mass affluent and RIA clients to hit $10 billion this year as the wealthy take out loans to cover taxes and all-cash offers

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