‘FUCT’ SCOTUS Case Applicant Fails to Convince TTAB to Register FUCK Mark

The U.S. Patent and Trademark Office’s (USPTO’s) Trademark Trial and Appeal Board (TTAB) yesterday rejected Erik Brunetti’s attempt to reverse an examiner’s decision to refuse four separate registrations for the mark “FUCK” for luggage, cell phone cases, jewelry and other goods and services. Brunetti was the respondent in the 2019 Supreme Court case, Iancu v. Brunetti (Case No. 18-302), in which the court held that the Lanham Act’s blanket ban on federal registration of “immoral or scandalous” trademarks is unconstitutional under the First Amendment. The mark at issue in that case was “FUCT,” for use on streetwear.Read More