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A new Morning Consult survey revealed the top 20 brands that Gen Z adults love most.
Tech reigned supreme, nabbing the top 4 spots, with Apple trailing behind at #20. Food and drink brands were another common favorite.
Here are the most popular brands among the age 18 to 25 cohort.
It’s no surprise that tech brands are popular with digitally native Gen Z, but new data shows just how much.
A new survey from Morning Consult asked thousands of Gen Z adults (ages 18 to 25), which brands they viewed either “somewhat” or “very” favorably, and the top four slots all went to FAANG companies.
Snack foods and candy were also a hit, capturing several of the top spots.
Here are the top 20 brands most popular with Gen Z adults, in ascending order:
20. Apple: 75.92% of Gen Z adults have a favorable impression
Apple
19. Skittles: 76.27% of Gen Z adults have a favorable impression
Getty Images/Otto Greule Jr
18. Pixar: 76.61% of Gen Z adults have a favorable impression
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17. Capri Sun: 76.64% of Gen Z adults have a favorable impressionTK
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16. Pringles: 76.71% of Gen Z adults have a favorable impressionCans of Pringles are seen on display in New York
Thomson Reuters
15. Sprite: 77.39% of Gen Z adults have a favorable impression
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14. Dollar Tree: 77.42% of Gen Z adults have a favorable impression
Business Insider/Hayley Peterson
13. Cheetos: 77.45% of Gen Z adults have a favorable impression
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12. Nike: 78.43% of Gen Z adults have a favorable impressionPeople wearing Nike sneakers queue outside a Nike store to buy the newly-released Nike sneaker in Shanghai on October 26, 2019.
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11. Gatorade: 78.54% of Gen Z adults have a favorable impression
Shoshy Ciment/Business Insider
10. Oreo: 78.57% of Gen Z adults have a favorable impression
Crystal Cox/Business Insider
9. Kit Kat: 78.96% of Gen Z adults have a favorable impressionA Kit Kat chocolate bar is pictured in London
Thomson Reuters
8. Doritos: 79.32% of Gen Z adults have a favorable impression
Hollis Johnson
7. Target: 79.66% of Gen Z adults have a favorable impression
Associated Press
6. Walmart: 79.76% of Gen Z adults have a favorable impressionThe Walmart logo is seen outside a Walmart store in Burbank, California on August 15, 2022
ROBYN BECK/AFP via Getty Images
5. M&M’s: 79.81% of Gen Z adults have a favorable impression
Charlie Riedel/AP
4. Amazon: 80.28% of Gen Z adults have a favorable impression
Mike Segar/Reuters
3. Netflix: 82.18% of Gen Z adults have a favorable impressionStreaming service Netflix (NFLX) carries thousands of movies and TV shows
Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images
2. Google: 83.87% of Gen Z adults have a favorable impressionIn this photo illustration the Google, Gmail and Google Maps app icons seen displayed on a smartphone screen.
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1. YouTube: 86.23% of Gen Z adults have a favorable impression
Reuters
