Falling GPU prices are thing of “the past”, Nvidia says

Earlier this week, Nvidia announced its next series of GeForce RTX cards – and raised eyebrows at how much some of them will cost.

At the top end, the RTX 4090 will cost an eye-watering $1599. The RTX 4080 16GB will cost $1199, while the RTX 4080 12GB will cost $899.

Many had hoped for lower prices – but, according to Nvidia boss Jensen Huang, these costs reflect a world where Moore’s law – where performance is doubled for half the price every two years – is now “dead”.

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