The long-awaited September Apple event arrived on Wednesday, Sept. 7. The expectation: new iPhones.
Pretty much immediately CEO Tim Cook announced that the focus of the event would be on iPhones, Apple Watch, and AirPods.
Now, the new phones weren’t expected to be revolutionary. Basically, the sizing would be different, and the notch would be no more.
But enough about expectations, it’s time for reality. The event kicked off at 1 p.m. ET and we’ve done the hard work of tracking all announcements.
Note: this article will be updated as the announcements come in, so refresh as needed.
New Apple Watches
The big news: Series 8 Watch is here.
What is quickly becoming a strange Apple tradition, the company kicked off its Watch announcements with stories of people suffering health crises while wearing a Watch and, of course, the Watch helping them survive.
Series 8
Anyway, the company announced the Series 8 Watch, with a few key upgrades. The Watch now has a temperature sensor. This is a key part of another feature: tracking cycles and ovulation for people who ovulate. This comes with some concerns in a post-Roe world, as Mashable’s Cecily Mauran wrote about in depth.
Credit: Apple
Apple also announced that the Watch would be able to automatically detect when the user was in a car crash and then alert authorities and emergency contacts. The Series 8 also has a low-power mode, which is key for people like yours truly who never remembers to charge anything, and international roaming.
The Watch also got some aesthetic upgrades, like collabs with Nike and luxury brand Hermès.
Prices start at $399 for the Series 8.
Apple Watch SE
Apple also announced a new version of its cheaper version of the Watch. It starts at $249 for the GPS model and $299 for the cellular model. The company promised it would be 20 percent faster and 30 percent larger than the previous model.
Credit: Apple
Apple Watch Ultra
And now for something completely different. Apple announced a totally new Watch, called the Apple Watch Ultra. Basically it was designed for extremely athletes and super outdoorsy folks. It promised extended battery life (up to 36 hours), better GPS for running, a more rugged display, and a bunch of other features for outdoorsy people. It also has different bands designed for runners, swimmers, or divers.
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Credit: Apple
You have to pay to get the Ultra though. It starts at $799.
Credit: Apple
New AirPods Pro
The big news: There’s a new AirPods Pro model. They come with a number of upgrades over the previous version.
The second generation AirPods Pro promise personalized spatial audio, touch controls, and six hours of listening time on a single charge and 30 hours of total charge.
The new iPhone 14
And, of course, Apple debuted its new iPhone. The company dropped the iPhone 14 and 14 Plus. The design basically remained the same. The new phone does have an upgraded camera, and it’s bigger in size. It also comes in five colors: midnight, starlight, blue, purple, and red.
Credit: Apple
This story will be updated…