1% Charge
Public Domain
Verizon tacked on a $1 fee onto 8% of their customer’s bills each month, so over the course of the year, they did it to every customer, about 150,000,000.
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Their rationale was: that 50% wouldn’t notice and just pay the charge or would notice and wouldn’t spend any time fighting a $1 charge. 50% would notice the charge and call to have it removed. Of those, 35% would get frustrated while on the call and give up.
Story credit – Reddit/peezoki
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