The research: It’s getting tougher for traditional banks in the US to attract new customers as a looming recession forces consumers to put the brakes on trying out new financial institutions (FIs). But those still looking for a new bank increasingly rank mobile features as their top priority.
Our US Mobile Banking Emerging Features Benchmark analyzes 42 emerging features across the top 20 US FIs’ mobile apps to determine which are best positioned to entice new customers and keep existing users satisfied. The benchmark surveyed 1,925 adults in the US to gauge how they valued different features.
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