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Dimensions Algonquin Highlands will begin welcoming its first guests in July.
The property will have private cabins, on-site activities, and psychedelic-based ceremonies.
The psychedelic wellness market has recently skyrocketed in popularity.
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Luxury travel no longer exclusively means first class flights, hotel suites with hot tubs, and private butlers. It now means cannabis, cacao, and psilocybin.
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Over the past few years, the psychedelic wellness market has skyrocketed in popularity.
IStock; Vicky Leta
In 2020, analysts predicted that the market could exceed over $100 billion. And now, startups, investors, and even universities are scrambling to enter the increasingly accepted psychedelic health treatment industry.
IStock; Vicky Leta/Insider
Amid this boom, in July, Canada-based Dimensions will begin welcoming guests to its first Dimensions Algonquin Highlands location, a luxurious 45-acre resort centered around wellness and legal psychedelics, including psilocybin if the user has been approved by the Canadian government.
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The Dimensions team was first inspired to put a luxurious spin on psychedelic retreats because some people “don’t want to go to Peru and put a yoga mat on a dirt floor,” Christopher Dawson, the cofounder and CEO of Dimensions, told Insider in an email interview.
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At Dimensions Algonquin Highlands, you probably won’t be finding any “yoga marts on dirt floors.”
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Instead, Dimensions calls the upcoming Canada location a “psychedelic healing retreat,” according to a press release.
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The property — located about a three hour drive from Toronto — will have 17 modern 450-square-foot cabins with views of nature, a dining building for high-end meals, and a spa.
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In line with Dimension’s holistic approach to wellness, there will also be what it calls a meditation maze, scent garden, and access to outdoor activities like hiking and cross-country skiing depending on the season.
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All of these amenities probably make Dimensions Algonquin Highlands sound like the average luxury resort.
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But unlike the typical getaway, Dimensions’ guests will have access to psychedelic therapists and ceremonies led by “Plant Elders” who will assist with “personal healing work” and music, according to the press release.
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Dimensions’ program is segmented into three sections: preparation, the actual psychedelic retreat, and “post-retreat integration.”
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It’s no ayahuasca getaway in a totally remote destination, but the ceremonies will still “create new experiences that begin to change the brain and nervous system, and develop a new mental program of how [participants] see themselves and the world,” Dawson said.
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At a recently announced two-time retreat in Jamaica, the ceremonies will focus on psilocybin.
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Source: Dimensions Retreats
In Canada, cannabis will be the “psychedelic plant medicine of choice,” Dawson said, predicting guests will stay on-site between a couple of days up to two weeks.
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In conjunction with these ceremonies, Dimensions will also offer holistic programs to “support” the psychedelic use, like yoga, acupuncture, reiki, qigong, and sound therapy.
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Dawson says the team is primarily targeting visitors who are wealthy, older, or can pay for the retreat with help from a third party.
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“Gen Zers and millennials will be interested if they … figure out a way to afford,” Dawson said.
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The Canada location isn’t open yet, but the brand already has plans to expand internationally to Costa Rica and Mexico, although these retreats won’t be on properties built by Dimensions.
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According to Dawson, the company can serve as a “turnkey solution” to bring its holistic services to existing hospitality properties.
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“There’s a movement across the globe from the medical community, general public, and those with mental health issues that haven’t responded to treatment,” Dawson said. “All of these groups are pushing for this funding, and when you add business into the mix, it is only a matter of time.”
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Read the original article on Business Insider
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