Four Seasons has opened its first adults-only luxury resort with tents instead of hotel rooms.
The 15 tents will have air conditioning, private pools, king beds, and bathtubs.
The increasingly popular “glamping” market is projected to hit $5.94 billion in 2030.
Would you pay almost $4,000 a night to sleep in a tent? What if it came with a private pool, views of the Pacific Ocean, and Four Seasons’ stamp of approval?
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Four Seasons Hotels and Resorts has officially launched “Naviva,” an expansion of its luxury oceanfront Punta Mita, Mexico resort.
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But instead of new hotel rooms, the adults-only Naviva has 15 open-aired “glamping” — a portmanteau of “glamorous” and “camping” — tents starting at $3,950 a night.
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Source: Four Seasons
At 48 acres, the brand’s new indoor-outdoor resort is one of its smallest.
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Source: Four Seasons
But what it lacks in size is made up for in amenities and services, which are definitely more luxurious than the traditional glamping getaway.
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If it’s not obvious yet, these units aren’t the typical polyester tents used for camping.
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Source: Four Seasons
Instead, these two-person tents range from 1,260 square-feet to over 1,720 square-feet.
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And they’re surrounded by lush forests, giving travelers a camping-like immersion into nature.
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In true glamping fashion, the tents will have an air conditioner, indoor bathtub, king bed, and electricity to power the lights and chargers.
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And like any five-star room, every unit will have its own private deck lined with a pool, hammock, and outdoor shower. Definitely not the average canvas glamping tent.
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These hotel rooms may be unconventional to the brand, but visitors can still expect the luxury Four Seasons treatment.
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A personal guide will be available to help curate the guests’ vacation itineraries, which could include activities like spearfishing …
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Source: Four Seasons
… hikes, coffee tastings …
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… and access to trainers at the yoga studio and outdoor gym.
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But there’s no need to have a packed schedule.
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There are plenty of on-site amenities like a restaurant and a temazcal sweat lodge for personalized ceremonial sessions.
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Besides the private in-tent pools, the property also has a larger pool, an Instagram-worthy bamboo bridge …
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… 575-foot-long private beach, and two spa “pods.”
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And eco-travelers will be pleased to hear that the resort uses solar power, electric vehicles, and “efficient water systems and natural drainage,” according to the hospitality company.
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Source: Four Seasons
But this luxury comes at a price.
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Traditional high-end glamping sites can run travelers a few hundred dollars per night.
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But Four Seasons’ Naviva and its nightly price are far from traditional.
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A nightly rate of almost $4,000 is undoubtedly a steep cost compared to traditional camping.
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But if it’s any consolation, this price also includes additional services like meals, drinks, some activities, and a one-hour spa treatment.
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And guests will also have access to Four Seasons’ larger Punta Mita resort, which includes 10 restaurants and bars, two golf courses, and three pools.
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Four Seasons is just one of many hospitality companies now targeting the growing luxury camping market.
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The global glamping market was worth $2.35 billion in 2021, according to Grand Views Research.
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Source: Grand View Research
And the market research company says this value will continue to expand annually until it hits $5.94 billion in 2030.
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Source: Grand View Research
In tandem with this growth, startups like Autocamp and Moliving have been opening tiny home, tent, and RV-based glamping properties across the US …
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… while a handful of legacy hotel companies like Marriot and now Four Seasons have ventured into the unique market as well.
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Source: Marriott
