The news: American Express is piloting an application process that lets prospective customers find out whether they’ve been approved for an Amex card without hurting their credit score, per a press release. (This differs from preapproved card offers, which don’t require an application).
Amex will roll out the new application process to its co-brand partners and make it available for existing cardholders applying for other Amex cards. The application involves a soft credit check; a hard credit check is done only if customers accept the card after application approval.
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