Photo by Amelia Holowaty Krales / The Verge
SoundCloud is refreshing its creator suite and plans to launch new tools to let artists connect directly with their biggest fans. The company is betting that interactivity will set it apart both from giants like Spotify and Apple Music and other distribution services like TuneCore and DistroKid, as the market catering to DIY music artists gets more crowded.
The first step is a new creator dashboard. The old version required users to toggle between stats like earnings, streams, and top tracks. The new version allows artists to see all those stats at a glance. While that may be easier, it doesn’t offer anything new yet.
What will be new, according to Tracy Chan, who leads SoundCloud’s creator division, is a feature that will show artists…