You’ll soon be able to access Google’s shopping features by typing “shop,” followed by whatever you’re looking for. | Image: Google
Google wants its search engine to become the place where you do your online shopping. To do that, the company announced today that it’s introducing a set of new shopping-specific features meant to help you narrow down your results and — more importantly — keep you on Google.
For starters, Google’s folding shopping features directly into its main search bar, no longer requiring you to hit the “Shopping” tab whenever you’re searching for something you want to buy. Starting your searches with the word “shop” followed by a product name will automatically yield a set of visual results and research tools as well as availability in stores nearby. This feature’s coming to mobile first and will arrive on desktop and in more categories “soon.”
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