TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it’s important to use hashtags to bolster your content and help it stand out.
If you’re worried about finding the right hashtag for your content, don’t worry! I’ve put together a list of 100 of the best hashtags for TikTok videos. No matter the kind of content you’re creating, these will help guide you in the right direction.
What are the best hashtags for TikTok?
The Best Hashtags for TikTok to Go Viral
Hashtags for Relationship Content
Hashtags for Entertainment Content
Hashtags for Motivational Content
Hashtags for Health and Wellness Content
What are the best hashtags for TikTok?
The best hashtags for your soon-to-be viral TikTok video depend largely on the kind of content you’re uploading. However, there are some general hashtags that generate millions (even billions) of views and are vague enough to work with almost any kind of video. The hashtags are:
#viral
#fyp (short for For You Page)
#tiktok
#viraltiktok
#trending
#trendchallenge
#trend
#follow
#viralsound
#repost
Pro Tip: General hashtags like the ones above are great for most videos and topics, but you should also use more specific hashtags that correspond with the content you’re putting out.
The Best Hashtags for TikTok to Go Viral
To find the best hashtags to make your video go viral, check out content from other TikTok creators in your niche to see what they’re using. You can also search keywords and hashtags in the app’s search bar to find hashtags with the most views.
To make finding the right hashtag easier, here are hashtags that gain up to billions of views. Even better — they’re divided by category
Hashtags for Funny Content
#standup (meaning standup comedy)
#standupcomedy
#meme
#memes
#fun
#comedy
#lol
#humor
#funny
#satire
Pro Tip: Use your name as a hashtag and use other hashtags that correspond with the topic of your comedy. For example, the comedy page @donttellcomedy posted a clip of standup comedian Amy Silverberg sharing a story about teaching poetry to her students. Her name is included in the hashtags as #amysilverberg, and other hashtags include #poetry, #englishteacher, and #education.
Using your name as a hashtag, regardless of the content you post, can make it easier for people to find your work on TikTok.
Hashtags for Relationship Content
#relationships
#relationshipgoals
#relationshiptiktok
#dating
#datingtips
#friendshipgoal
#friendship
#couple
#couplesgoals
#couplesoftiktok
Pro Tip: If you and your loved ones go to an event or famous place, include that in your hashtags. For example, the video below says a trip to the zoo is an excellent idea for a first date, and it includes #zoo among other hashtags like #relationship and #date.
Hashtags for Family Content
#family
#familygoals
#familyfun
#familyfitness
#familydinner
#parenting
#parentinghumor
#parentingtips
#parentinghacks
#gentleparenting
Pro Tip: Many famous families on TikTok will create hashtags with their last names. For instance, @nnatalieaguilar is a popular TikTok content creator with 5 million followers on the app. She regularly posts videos about her family and always includes #theaguilars in all of her family-related posts.
Hashtags for Entertainment Content
#entertainment
#popculture
#popculturenews
#music
#comics
#booktok
#books
#film
#filmtok
#anime
Pro Tip: Entertainment is a broad niche ranging from books to films to music to comics to anime. The above hashtags are great starters that get up to billions of views, but to hit your target audience you should research other hashtags that are more specific to your niche. For example, many comic book-related content creators on the app use hashtags like #dccomics or #marvel to reach comic book fans.
Hashtags for Pet Content
#pet
#PetsOfTikTok
#pets
#petchallenge
#CatsofTikTok
#DogsofTikTok
#furbabies
#catmom
#dogmom
#animals
Pro Tip: If you have an unconventional pet, like a chinchilla, for example, look for other quirky pet owners on TikTok and see what hashtags they are using. Those hashtags may not be as popular as #PetsofTikTok, but they will help you find your niche on the app and connect with viewers looking for your kind of video.
For example, #chinchillasoftiktok doesn’t get as many views as other pet hashtags. However, it still has over 51.4 million views on the app and is widely used by chinchilla owners and enthusiasts.
Hashtags for Food Content
#Food
#FoodTok
#foodchallenge
#foodlovers
#FoodHacks
#Foodie
#Foodies
#tiktokfoodie
#foodietiktok
#yum
Pro Tip: Be sure to tag any restaurants or brands behind the food you’re showing in your content. This can encourage the restaurant or brand to repost your TikTok, leading to more views. If you’re cooking a particular dish, make that into a hashtag as well. For example, if you’re making sushi, include #sushi in your post.
Hashtags for Motivational Content
#Motivation
#motivationalquotes
#motivational
#motivationalvideo
#motivationalspeech
#motivationalclip
#mondaymotivation
#MotivationMonday
#motivationmusic
#motivationalbooks
Pro Tip: If you’re sharing a clip of someone else’s motivational video, speech, or content, make sure to tag that person. It’s good manners (you should always give people proper credit), and that person will be more likely to share or bring attention to the video.
Hashtags for Beauty Content
#beauty
#BeautyTutorial
#BeautyHacks
#BeautyRoutine
#BeautyTips
#Makeup
#MakeupTutorial
#MakeupHacks
#MakeupRoutine
#SkinCare
Pro Tip: Tag the brands you’re using in your beauty content and include them in hashtags as well.
Hashtags for Health and Wellness Content
#health
#Healthy
#HealthyLiving
#healthtips
#healthfood
#healthandwellness
#FitnessMotivation
#Fitness
#MentalHealth
#MentalHealthMatters
Pro Tip: Create a health or fitness challenge and a hashtag to promote it. For example, if your challenge is to do 50 squats a day, a good hashtag could be #50SquatsaDayChallenge.
It seems like there’s a new viral TikTok video popping up almost every day, so there’s no reason your video can’t be the next one. Now that you know the best hashtags to use and how to find the right ones for your video, you’re one step closer to going viral on TikTok.