Ye, formerly known as Kanye West, performs in 2015.
Ezra Shaw/Getty Images
Kanye West’s lawyers notified Gap on Thursday of his plans to end the deal, WSJ first reported.
The retailer will still be able to sell existing Yeezy merchandise, The Journal said.
The breakup comes after West repeatedly criticized Gap on social media.
Kanye West is taking a page out of Elon Musk’s book. On Thursday, lawyers for the artist — who now goes by Ye — sent clothing retailer Gap a notice to terminate his partnership, The Wall Street Journal first reported.
The letter, which was viewed by the publication, said that Gap will still be able to sell current Yeezy Gap clothing.
Ye is arguing that Gap failed to make his Yeezy merchandise available in Gap’s brick and mortar stores by an agreed-upon deadline, and that the company never opened dedicated Yeezy Gap stores.
A spokesperson for Gap and Ye did not respond to a request for comment ahead of publication.
West’s termination letter comes after the artist has repeatedly criticized Gap on social media, accusing the company of not allowing him to participate in the creative process and taking credit for his designs.
West has yet to terminate his partnerships with Balenciaga or Adidas. Though, he has also been critical of Adidas on social media and said he plans to leave the contract as soon as it expires. Earlier this week, the artist said on Instagram that he wants to open his own Yeezy stores starting in Atlanta, Georgia.
This is a developing story. Check back for updates.