AppLovin drops bid to buy Unity following failed $17.5bn offer

Mobile tech company AppLovin has scrapped its plans to buy video game engine Unity, following a failed – and unsolicited – bid last month worth $17.5bn.

AppLovin announced it was backing off in a statement last night (thanks, GamesIndustry.biz), saying it had instead decided to remain on “its path as the independent market leader”.

Unity rejected AppLovin’s bid within a week of it being made, and stated at the time it was “not in the best interests of Unity shareholders”.

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