CTV programmatic ad spending (2019-2023)
eMarketer
As video ad spending continues to expand, its share of total programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time.
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In 2023, the amount of money US advertisers spend on digital video programmatically will surpass linear TV ad spending. Nearly 9 in 10 of all digital video ad dollars will transact programmatically for the next few years.
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