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Otherland; Baublebar
When the Black Friday deals officially roll around, it’s a universal sign that Thanksgiving is now over and we’re firmly in holiday gifting mode. Luckily, it also means there are plenty of great, discounted gifts out there so you can stock up ahead of the holiday season.
As the gift guide editor for Insider Reviews, I spend all year finding and sharing great gift ideas for every occasion. Below, I’ve included some of the best deals we’ve seen from brands that make great gifts, like Girlfriend Collective, Otherland, Brooklinen, Our Place, Baublebar, and more. Whether you’re on the hunt for trendy clothes, nourishing beauty products, useful tech, or game-changing home and kitchen accessories, there’s something here for everyone on your list.
Amazon
Audible Premium Plus subscription
If they’re avid readers who wish they had more time to curl with a book, get them an Audible subscription. For Black Friday, Audible will be offering a $5.95/month deal for four months of a Premium Plus membership (after four months, the same subscription costs $14.95). This deal will get them one new audiobook every month for four months, with options ranging from self-help bestsellers to newly released celebrity memoirs.
Jenny McGrath/Insider
Fitbit Charge 5
As our favorite Fitbit for tracking fitness, this version is already budget friendly, and at another 33% off for Black Friday, costs just under $100. It’s a great option for anyone who wants the benefits of a sophisticated fitness watch without dealing with a big screen or too many bells and whistles.
Girlfriend Collective
Girlfriend Collective Compressive High Rise Legging
Girlfriend Collective Andy Split Strap Bra
Girlfriend Collective is one of our favorite athleisure brands for its cute, sustainably made sets — and this is an excellent time to snag one as a gift. Through December 9, you can get up to 40% off Girlfriend Collective products sitewide, with additional markdowns on select items.
Baublebar
Baublebar Custom Disc Pisa Bracelet
Arguably one of Baublebar’s most iconic pieces, this customizable beaded bracelet is amore adult, refined version of the ones we made as kids. Available in black or multi-color letter beads, you can fit up to nine characters to include the giftee’s name, initials, or a shared message or joke. It’ll be 30% off with the promo code BB30 for Black Friday, as will anything else on the site.
Amazon
Mario Badescu Facial Spray 2-Pack
Facial sprays can help hydrate and wake us up, especially in the dead of winter. This under-$10 2-pack from Mario Badescu blends aloe, herbs, and rosewater for a uniquely refreshing spritz.
Amazon
Nostalgia Electric S’mores Maker
At under $25 for Black Friday, this bestselling tabletop s’mores maker comes with everything you need for a cozy snack night (no fireplace required). The tray comes with four compartments for storing chocolate, graham crackers, and marshmallows, and two forks are included as well, making this an easy, cute holiday activity as much as a lowkey campfire in the summer.
Maria Del Russo/Insider
Orolay Women’s Thickened Down Jacket
Dubbed by the internet as the “Amazon coat,” this down jacket actually lives up to its hype of blending style with warmth and functionality. It comes in a range of colors from muted neutrals to bright red or yellow and is a perfect, practical gift as the winter season gets colder.
Amazon
Revlon One-Step Volumizer
While Dyson’s Airwrap definitely lives up to its reputation of a coveted hair tool, it’s over $400. The Revlon One-Step brush, however, is a much better value for similar results and is additionally even cheaper thanks to its current Black Friday discount.
Our Place
Our Place Always Pan
This sleek, matte pan is an incredible gift for minimalists: It’s designed to replace eight pieces of cookware, functioning as everything from a pot to a frying pan. Normally $145, you can get it for $95 for Black Friday.
Best Buy
Beats Studio Buds
For those who want high quality sound without the clunkiness of over-ear headphones, these buds from Beats can’t be beat. They come in two listening modes — noise-canceling and transparency — and offer up to eight hours of listening time when charged. At 40% off, you can save $60 on them during Black Friday.
Amazon
Zulay MilkBoss Milk Frother
For coffee enthusiasts, this viral milk frother will help them achieve everything from the fluffiest latte or matcha drink to perfectly blended protein shakes. At $12, you’ll be saving almost 40% on Black Friday.
Amazon
Lego Star Wars The Razor Crest 75292 Building Toy Set
Perfect for both kids and adults who love “Star Wars” and Legos, this kit builds the Razor Crest starship from “The Mandalorian,” complete with figurines of The Mandalorian, Greef Karga, Scout Trooper, and, of course, the Child. Highly recommended: Putting this together while the actual show plays in the background.
Brooklinen
Brooklinen Super-Plush Robe
Made from 100% Turkish cotton, this super-soft robe is the ultimate luxury gift. For Black Friday, you can get 25% off all Brooklinen products when you check out.
Amazon
Instant Vortex Plus Air Fryer 6 Quart Oven
For anyone not yet on the air fryer train, this bestselling model is a great place to start. At almost 46% off, it comes with six functionalities (including broiling and baking), a dishwasher-safe basket, and even a free app with over 100 recipes.
Macy’s
Koolaburra by UGG Women’s Lezly Slippers
UGG is already famous for its plush boots, but its slippers are arguably even cozier. Complete with faux fur lining and a sturdy sole, they’re perfect for lounging at home but also suitable for running outside if needed.
Amazon
Laneige Lip Sleeping Mask
Laneige makes some of our favorite lip products, including its hydrating lip sleeping mask. Stored in a cute, small container, it’s perfect for tossing in a stocking and is the type of neutral beauty product even non-makeup-lovers will appreciate.
Amazon
Melissa and Doug Cookie Play Set
For any future star bakers, this sweet cookie kit comes with 12 cookies and toppings as well as all the kitchen tools they need to bring these bad boys out of the (metaphorical) oven. Beyond being a cute, screenless activity, this under-$15 kit is a great way to have kids develop their counting and motor skills.
Otherland
Otherland Gilded Collection
Otherland is a hot candle brand right now, known for its creative packaging and custom gift sets. For Black Friday, you can get 28% off a 3-pack and 35% off 6-packs and 9-packs.
Amazon
Colorfulkoala Women’s Buttery Soft High Waisted Yoga Pants
At under $20, we think these leggings compete in quality with much pricier brands like Lululemon. Whether your giftee is a yoga enthusiast, outdoor athlete, or a fan of athleisure apparel in general, these will be a welcome addition to their closet and come in nearly every color imaginable.
JBL
JBL Tune 510BT: Wireless On-Ear Headphones
Quality over-ear headphones can get pricey, but these wireless ones from JBL offer great sound and up to 40 hours of play when fully charged. Right now, they’re a steep 50% off, costing right under $25.
Amazon
Echo Dot
For homes that use Alexa as a smart assistant, the 3rd Gen Echo Dot is a compact and versatile speaker that slots right into your smarthome network. For only $10, you can get one with the added bonus of one month of Amazon Music Unlimited.
Amazon
Daily Ritual Women’s Teddy Bear Fleece Oversized-Fit Lapel Jacket
A perfect transitional weather jacket, this fleece teddy is flatteringly roomy, machine-washable, and easily paired with almost any outfit. It’s available in a range of colors, from neutrals to leopard print, with some styles starting at $35.
AncestryDNA
AncestryDNA DNA Test
Ancestry DNA makes our favorite DNA kit, and all its DNA kits are discounted for Black Friday. The cheapest one is the standard kit, coming in at $48-$59 (normally $99).
Target
Crayola Ultimate Light Board
Who needs screens to be entertained? This Crayola lightboard turns every drawing into a glow-in-the-dark masterpiece and can be wiped clean and reused endlessly. It comes in a stand that makes it easy to display, but also comes with storage that makes it travel-friendly. At under $30, it’s a kid’s gift that’s hard to top.
Amazon
BodyRestore Shower Steamers Gift Set
For those who have showers instead of bathtubs (or just aren’t bath bomb people), this 30-piece shower steamer set is a great deal for being just under $60. It comes with 10 different scents and uses essential oils for a truly relaxing experience.
Target
Keurig K-Mini Coffee Maker
Available in a range of cute colors, this slim, 5″ Keurig fits easily on even the most crowded counters. At 54% off, it’s a great gift for anyone who prefers the ease of coffee pods.
Baublebar
Baublebar 18K Gold Pavé Nameplate Necklace
Nameplate necklaces seem to be an evergreen trend, and this sleek option from Baublebar is bound to please. You can pick from block letters or a curvier font and fit up to 10 characters. The best part? It’ll be 30% off through November 29th (as will everything else on the site).
Amazon
Kindle Unlimited Subscription
Between November 23-28, Kindle Unlimited plans are going for $0.99/month for three months. Readers get to choose from over 2 million books and series, magazine subscriptions, and even audiobooks. The books offered rotate out, but some of the titles featured include “Lord of the Rings” and Colleen Hoover’s “Reminders of Him.”
Marathon Sports
Hydro Flask 32 Oz Wide Mouth Bottle
Hydro Flask makes some of our favorite water bottles — they’re basically indestructible without being bulky or heavy, and keep hot and cold beverages at their original temperature for at least 12 hours. It’s a solid, pragmatic gift for anyone who complains about forgetting to hydrate or is on the hunt for a reliable thermos.
Connie Chen/Business Insider
Fire TV Stick with Alexa Voice Remote
Amazon’s Fire TV Sticks usually get discounted on big sales holidays, and this one is no different. At $20, this remote is a steal considering how much HD content it provides access to via services like Prime Video, Netflix, HBO Max, Disney+, Hulu, and more.
Amazon
JoyJolt 4-Piece Afina Cocktail Glasses Set
A great gift for entertainers who love cocktails and minimalist kitchenware, these stemless martini glasses offer beautiful presentation with more stability than a traditional, thin-stemmed glass. Plus, at 35% off and under $20, they make a stunning, easy housewarming or host gift.
Brightland
The Artist Capsule Flavor Infused Olive Oil Set
Brightland makes quality olive oil and vinegar with pretty, sun damage-proof bottles and this particular set was one of Oprah’s favorites this year. It’s lightly discounted for Black Friday, with the site hosting a “the more you buy, the more you save” sale.
Amazon
Kindle Paperwhite
The Kindle Paperwhite is our favorite Kindle model so far for its big screen and adjustable warm light. At 32% off, you can snag it for under $100 to gift to the avid reader in your life.
Amazon
BAIMEI Jade Roller & Gua Sha Set
At under $10, this two-piece jade roller and Gua Sha set is the perfect self-care duo for the holidays. They can use the jade roller to refresh their skin and the Gua Sha to relieve muscle tension in their face, shoulders, or legs.
Amazon
Wrangler Authentics Men’s Long Sleeve Sherpa Lined Shirt Jacket
For fans of shirt jackets or “shackets,” this plaid button-down can’t be beat. The inside is sherpa-lined without looking bulky, so your giftee can wear this out or just around the house and feel effortlessly cozy.
Brooklinen
Brooklinen Pure Wool Throw Blanket
This cozy, 100% wool blanket may be on the pricier side, but its chic pattern and can’t-be-beat softness make it worth the splurge. Plus, you can save a little for Black Friday: the brand is offering 25% off all products when you check out.
Amazon
Takeya Deluxe Cold Brew Coffee Maker, 1-Quart
For fans of cold brew (or just cheap, easy-to-make coffee), this cold brew coffee maker couldn’t be a more thoughtful gift. All they have to do is add fresh coffee grounds to the fine mesh filter, add water, and wait 24 hours for a convenient, delicious brew. Plus, the container fits easily into refrigerator shelves.
Bellroy
Bellroy Hide & Seek Premium Edition Wallet
Bellroy makes some of our favorite leather wallets and work bags, and the brand is offering $20 off purchases $75 and up, $60 off $200 purchases, and $100 off ones that cost $300 and over.
Our Place
Our Place Oven Pan
A welcome gift for anyone using rusted baking sheets, this pan comes in a cute, checkered pattern that not only helps your giftee measure out dough: It makes it a perfect serving dish right out of the oven. Normally $125, it’s now on sale for under $100.
Amazon
Echo Show 5
If your giftee already has the Dot, you can grant this upgrade for about the same price. At $50 off, this model features a screen they can use for everything from content streaming to video calls.
Amazon
JoyJolt Savor Double Wall Insulated Coffee Mugs
For anyone who hates accidentally burning themselves on a hot mug of coffee or tea, these insulated mugs help them comfortably hold even the most scalding of liquids. At 52% off, they come under $20 for a set of two.
Amazon
Magic Bullet Blender, Small Silver 11-Piece Set
At under $30, this 11-piece Magic Bullet set is a great, space-conscious gift for anyone in need of a small, sturdy blender. It comes with three different mugs as well as lids for optimal freshness.
Amazon
NYX Epic Ink Liner
Made with vegan ingredients and coming at under $10, this matte liner is easily applied with a flexible tip and offers a long-lasting look all day long.
MasterClass
MasterClass 2-for-1 Membership
MasterClass is one of our favorite online learning platforms and for $180, you can get a second membership free to gift when you buy the first one. It makes for a great last-minute present and a fun way to bond with someone as you watch classes remotely.
Amazon
Burt’s Bees Holiday Gift Set
Perfect for anyone struggling with dry skin this winter, this holiday set features nourishing Burt’s Bees products like hand cream and cuticle cream.