Monthly Archives: November 2022

Engagement Rate Calculator + Guide for 2023

Engagement rates are the currency of the social media marketing industry. Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the number of likes and comments give your social media performance perspective. That’s why engagement rate is often used as a selling point in influencer marketing media kits, or to gauge a…

HP plans to cut up to 6,000 jobs amid plummeting PC demand

Enlarge (credit: Getty) HP is the latest tech company to announce extensive layoffs. Following a surge in demand for computing products amid pandemic-related lockdowns and restrictions, the computer vendor is readjusting as consumer demand for laptops and desktops falls. In its Q4 and fiscal 2022 results shared Tuesday, HP announced that it will eliminate 4,000…

The long, tangled journey of a European rover to Mars takes another twist

Enlarge / Artist’s concept of the Rosalind Franklin ExoMars rover on Mars. (credit: Adrian Mann/Stocktrek Images) The more than two dozen nations that make up the European Space Agency concluded their high-level “ministerial” meeting on Wednesday, establishing a budget and priorities for the next three years. A German delegate chosen to chair the meeting, Anna…