Monthly Archives: November 2022

How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them

Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?” That can be a difficult question to answer — which is why it’s critical you know your…

RIP Google Hangouts, Google’s last, best chance to compete with iMessage

Enlarge Today, November 1, 2022, Google Hangouts is scheduled for death. The phone app has been individually booting people off the service since July, but the last vestiges of Hangouts, the web app, will be shut down today. Hangouts was—for a brief period—Google’s best, most ambitious, most popular messaging effort, but 5 billion downloads later,…

TouchBistro bakes CAD$150M into restaurant management tech recipe

TouchBistro, an iPad-based restaurant management platform, secured CAD$150 million, or $110 million, in growth financing from Francisco Partners to accelerate its growth, expand its product pipeline and make some strategic acquisitions. It’s been a while since we checked in with the Toronto-based company, which was founded by Alex Barrotti and Geordie Konrad back in 2010….

Meet Crowd.dev, an open source user-led growth platform for fostering developer communities

Community-led growth (CLG) has emerged as a popular mechanism for driving business, as companies strive to foster an ecosystem of fervent users that draws in new customers organically, serves as a support network for millions, and bangs a company’s drum completely off its own volition. Businesses such as Stripe, Slack, Canva, Notion, and Figma have…

Evolito, with an axial-flux motor lighter than Tesla’s, starts ramping up its team

Last year YASA, a British electric motor startup with a revolutionary “axial-flux” motor, was acquired by Mercedes-Benz to develop ultra-high-performance electric motors for Mercedes’s AMG.EA electric-only platform. YASA’s axial-flux electric motors had previously garnered a reputation for efficiency, high power density, small size, and low weight. However, the team behind YASA did something quite clever….