Monthly Archives: November 2022

20 Questions to Ask When Creating Buyer Personas [Free Template]

Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered 20 questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of your…

Mercedes-Benz won’t follow Tesla into the robotaxi game

Mercedes-Benz Mercedes-Benz CTO Markus Schäfer is energized by his visit to Silicon Valley. The executive is at the automaker’s Sunnyvale, California, research and development center to meet with his team and local tech companies. “Very, very interesting discussions were had about potential partnerships in the future,” Schäfer tells The Verge as we sit down for…