Monthly Archives: October 2022

How Neuromarketing Can Revolutionize the Marketing Industry [+Examples]

Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s where neuromarketing comes in. As a supplement to more standard marketing performance metrics, neuromarketing can help you analyze the emotional response to your campaigns. Neuromarketing tells us what…

Drip Marketing: Everything You Need to Know [+ 3 Examples]

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. Drip marketing helps marketers maintain constant contact with both current and prospective customers by constantly reminding…

Meta’s flagship metaverse app is too buggy and employees are barely using it, says exec in charge

Mark Zuckerberg recently demonstrated the current quality of Meta’s Horizon Worlds avatars. | Mark Zuckerberg / Meta Meta’s VR social network Horizon Worlds — the company’s flagship “metaverse” app — is suffering from too many quality issues and even the team building it isn’t using it very much, according to internal memos obtained by The…

AI tool can scan your retina and predict your risk of heart disease ‘in 60 seconds or less’

Eye scans could provide a non-invasive way to screen for cardiovascular disease. | Image: Getty Images Software developed using machine learning can be used to predict someone’s risk of heart disease in less than a minute by analyzing the veins and arteries in their eye. The new research, published in the British Journal of Ophthalmology,…