Monthly Archives: October 2022

What is Comparative Advertising? [+ Examples]

Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of…

Microsoft Teams can soon be set as default on Cisco conferencing hardware

Cisco’s Room Bar (pictured) will be among the first of its devices to be Teams certified. | Image: Cisco Cisco’s video conferencing hardware will be updated to let users set Microsoft Teams as the default video conferencing software, the two companies have announced. Initially six devices will be certified to work with Teams in the…

Chinese Patent Office Plans to Crack Down on Abnormal Patent Applications

The China National Intellectual Property Administration (CNIPA) released a draft of new measures that would downgrade the ratings of Chinese patent agencies that approve abnormal or fraudulent patents. CNIPA released the draft on October 8, which expands on a trial started in January 2022 in four provinces. The draft sets out to “crack down on…

After selling his last startup to Google, this founder now wants to automate mundane tasks with Relay

Some seven years after selling his previous company to Google, Jacob Bank is preparing to launch his next project, this time with a focus on automating mundane, repetitive tasks. Bank was previously cofounder and CEO at Timeful, a smart scheduling app that helped users make better use of their time through automatically prioritizing their various…

Children’s financial app Greenlight signals next app iteration with family safety features

Greenlight Financial Technology, a venture-backed fintech company focused on providing a debit card, banking app and financial education to children, added another layer to its subscription plan with the introduction of family safety features. Greenlight Infinity, priced at $14.98 per month for the whole family, includes location sharing to see where anyone in the family…