Monthly Archives: October 2022

DF Direct Weekly takes on God of War Ragnarök and potential Xbox price rises

The new DF Direct Weekly arrives, with myself, John Linneman and Alex Battaglia diving straight into a packed week of news… though we kick off with our own God of War Ragnarök impressions a whole week after the preview embargo lifted. Unfortunately, media outlets were prohibited from showing their own captured footage which essentially precluded…

3 app measurement strategies for business growth

Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their mobile apps over the next 12 months.[770168]That’s why we’re introducing new tools to help you more accurately measure cross-platform conversions, strengthen campaign performance with privacy-focused measurement and adapt to shifts…