Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s the perfect vehicle for product discovery. Of course, not all social media platforms are created equal, especially when it comes to product discovery. So, if you’re looking to pinpoint the platforms consumers…
Monthly Archives: October 2022
If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags. These tools have a simple goal: to create smoother collaborations between content creators and brands that lead to more exposure and reach. On the consumer side, they add an…
Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone…
While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go…
Gil is an avatar that Roblox users can get if they link their accounts with Guilded. Guilded is a messaging app for gamers, similar to Discord. It’s great for gaming with friends, guilds, clans, communities, LFG, and teams. You can get unlimited emotes and it has a world-class voice chat with rooms, whispering, and broadcasting….
Air taxi startup Wisk Aero unveiled its sixth-generation aircraft, an all-electric four-seater that can fly without a human pilot. The Boeing-backed company said it will seek approval from the Federal Aviation Administration to carry passengers as part of a commercial air taxi service. Wisk, which was formed in 2019 as a joint venture between Boeing…
A downed electricity pole on September 20, 2022 in Cabo Rojo, Puerto Rico. Over one million people were impacted by electricity outages two days after Hurricane Fiona struck the nation. Jose Jimenez/Getty Images Its lights outs for Puerto Rico, again. After dealing with devastation to the electric grid from Hurricane Maria five years ago, the…
Anyone who’s ventured a few inches south of YouTube’s video player can attest to what a wasteland the comment section is. Amid the stale jokes and thinly veiled hate speech is another blight on the landscape: spam comments. These spammers, who tend to swarm popular and finance-focused channels like plagues of locusts, hawking vague entrepreneurial…
The Nobel Prize in Physiology or Medicine has been awarded to Svante Pääbo “for his discoveries concerning the genomes of extinct hominins and human evolution,” according to the organisation. The prestigious award was announced by the the Nobel Assembly at Karolinska Institutet in Sweden on Monday. Pääbo’s research into ancient genes and the establishment of…
Ah, 2022. Cryptocurrency’s first full year in the mainstream…and it was an unmitigated disaster. But even amid crypto’s biggest crash yet, the scams flourished. And while the value of cryptocurrency stolen is stunning, not everything is solely about the money. Last year, Mashable looked into the biggest crypto scams of 2021. Yes, some big bucks…