Monthly Archives: September 2022

Amazon Kindle Scribe vs Kindle Paperwhite (2021): Which is the ‘write’ reader?

Amazon Kindle Scribe vs Kindle Paperwhite (2021): Amazon is taking the Kindle beyond reading, but what else is new with the next-generation e-reader? The Amazon Kindle e-reader range continues its evolution with its next great leap – the Kindle Scribe. It’s a lot more expensive, but promises to revolutionise the Kindle experience. Let’s take a…

Programmatic Advertising for Beginners

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to…