Monthly Archives: August 2022

Ring’s new TV show is a brilliant but ominous viral marketing ploy

There’s a genre of video floating around TikTok, Facebook, Nextdoor, and countless other social apps that you’ve probably seen, or at least scrolled past. They’re characterized by their brevity, their fish-eye framing, and often their prominent logo placement—which typically reads “Ring.com.”  This footage comes from Ring customers, who install the company’s camera devices to protect…