Monthly Archives: July 2022

Best Marketing Automation Software

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing automation software can put your routine marketing tasks on autopilot.  It saves you time, money, and effort—allowing you to scale your marketing and sales workflows with ease. Overall, marketing automation helps your campaigns…

Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before

Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive…

Other Barks & Bites for Friday, July 8: CNIPA Publishes Trademark Exhaustion Guidance, SawStop Petition Challenges Double Patenting Doctrine, and European Court Restores ‘BALLON D’OR’ Trademark Rights for Entertainment Services

This week in Other Barks & Bites: the European General Court reverses part of a ruling by the European Union Intellectual Property Office, restoring some trademark rights for the “BALLON D’OR” mark; Senator Chuck Grassley urges the U.S. Department of Justice to enforce against counterfeit drug sellers; the European Patent Office publishes its decision rejecting…

Microsoft makes major course reversal, allows Office to run untrusted macros

Enlarge (credit: Getty Images) Microsoft has stunned core parts of the security community with a decision to quietly reverse course and allow untrusted macros to be opened by default in Word and other Office applications. In February, the software maker announced a major change it said it enacted to combat the growing scourge of ransomware…