Monthly Archives: July 2022

6 Short-Form Video Trends Marketers Should Watch in 2022 [New Data]

Short-form videos are everywhere nowadays. And, now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the HubSpot Blog’s 2022 Marketing Industry Trends Survey, we found that more than half of marketers (51%) who use short-form video plan to increase their…

How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by “searching on the internet” (58%). And as someone who now purchases…

Acast acquires podcast database Podchaser

Acast, the Swedish tech company that helps businesses and individuals publish and monetize podcasts, has announced plans to acquire podcast database Podchaser. Terms of the deal were not disclosed. Founded out of Stockholm in 2014, Acast is a prominent brand in the podcast technology space, serving as a host and distribution platform that allows outlets…