For the uninitiated, an online reputation management strategy (or ORM) is all about controlling what others see when they search for your business online. Some people think that ORM is about social media monitoring. Others think that it has something to do with public relations management. But in reality, ORM has everything to do with…
Monthly Archives: July 2022
Answering the loaded question: Which Social Media Should I Use? Every business wants to find ways to improve its visibility in the online marketplace. Social media marketing is an effective way to stay relevant in the busy online world while putting your brand in front of new audiences. So the question is no longer about…
Pinterest Marketing: The Only Guide You Need to Make It Work When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc. The reason these social networks are popular amongst marketers is because they work. However, if you can think out of the box…
Looking for the best brands on social media to spice up your marketing strategy? Social media marketing might seem scary. After all, there are so many different social platforms–from Pinterest to… …Facebook to Twitter–and there are so many guidelines to remember for each one! As a busy business owner, you might not have time to…
Social media marketing on Facebook is on the rise. Despite pretty much being the birthplace of social media marketing, Facebook has retained its spot as a top contender. With more daily visitors than any other social media platform. With over two billion active users, every type of audience is present on Facebook, your potential customers…
Around 75% of new customers now meet local businesses first online, not through TV commercials, on the radio or through other means. This demonstrates a tremendous cultural shift. How are your target customers finding businesses like yours and making buying decisions today? It exemplifies why going digital in your small business advertising efforts is the…
Want to jump straight to the answer? The best PEO service provider for most people is Resourcing Edge or Paychex Oasis. Outsourcing payroll or using software to manage HR isn’t always enough to take administrative tasks off your plate. That’s where PEO (professional employer organization) service providers come in. Whether you’re interested in hiring a…
Opinions expressed here are the author’s alone, not those of any bank, and have not been reviewed, approved, or otherwise endorsed by any of these entities. Our recommendation for most people is Bluevine because it’s convenient and affordable. Open a Bluevine account in minutes with no monthly fees. Every business needs a bank account. In…
Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Start sending 300 emails per day for free with Sendinblue, no credit card required. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher…
As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened a full-service digital marketing agency in Canada. And to kick things off with a bang, I’ll be heading to Canada to present…